Blog

The real reason your hair won't hold moisture (and it's not your products)
If your hair feels dry no matter how much conditioner, oil, or treatment you use, the products are probably not the problem. Something is pulling moisture out of your hair faster than you can put it back in. For most people, that something is their pillowcase, working against them for 7 or 8 hours every single night. Why products stop working at a certain point Moisture treatments, leave-ins, hair oils. These all work by adding moisture to the hair shaft or sealing it in. They do their job. The issue... Read more...
Why your hair keeps breaking (and it's probably not your shampoo)
If your hair breaks no matter what products you use, you've probably blamed your shampoo, your heat tools, or your water. Those can all be factors. But there's one cause almost nobody talks about, and it's happening every single night: your pillowcase. Cotton is rough at the fiber level. Every time you move in your sleep, your hair drags across it. Over 7 or 8 hours, that friction is enough to roughen up the hair cuticle, strip moisture out of the shaft, and cause the kind of small, repeated damage... Read more...
Why your hair looks worse in the morning (and what actually fixes It)
You went to bed with your hair looking decent. You wake up and it's frizzy, flat, tangled, or all three at once. You spend 20 minutes trying to fix it. This is not a hair type problem. It happens to straight hair, wavy hair, curly hair, fine hair, thick hair, and every texture in between. The cause is the same for almost everyone: your pillow. What's happening while you sleep Cotton pillowcases are rough at the fiber level. Every time you move during the night, your hair drags across that... Read more...